Many small, medium and large businesses are using social media to increase brand awareness, help increase reputation, web traffic, sales and leads. Social Media has become an essential part in online marketing strategies of many businesses. One significant component of social media is its ability to provide customer service. Even now, many do not realize that social media platforms can be used to engage with customers and provide customer service. According to Ragan/NASDAQ OMX Corporate Communications, 38% of businesses give preference to customer service in their social media goals. In addition, 87% of businesses use social media as a platform to increase the reach of their products and services. The top reason why businesses use social media is to increase their brand awareness. Increas....Read More