What to Expect in Digital Marketing in 2014?

2013 was a big year for businesses and online marketing. More and more businesses have been trying to utilize the benefits that online marketing has to offer. Many of our clients were contacting us to find out more ways they can get their business online to reach more clients.  It was also a year with big changes and updates like Twitter’s IPO announcement, Facebook and another Google updated algorithm. This trend is expected to continue in 2014 and even beyond. Here is a glance of what can be expected in 2014:

Content Still Remains the King

A study conducted by Social Media Today reports that 78% of the Chief Marketing Officers believe that content is crucial in digital marketing in 2014. In order to increase customer engagement and conversions on your website, we highly recommend that businesses create customized, unique content that displays what your clients are searching for. Customized content created based on the need of your potential customers enhances their engagement with your business. When Customers see that you are making the effort to provide them with the information they need and want, they will continue coming back to your website. Content should be a major resource in your digital marketing efforts to reach your customers.

Video Marketing

In comparison to text content, videos have the ability to convey messages in a powerful way. In this generation of mobile devices, Apps like Vine, Snapchat and Instagram allow people to create and share videos easily. Videos also have a tendency to go viral which could mean increasing your customer reach. Creating videos about your business could be a fun, easy and unique way to describe your business, showcase a new product or service or just to introduce yourself. 2014 might be a good year to dedicate some of your marketing budget towards creating videos.

Social Media Diversification

Over the past few years, we have heard how social media, in particular, Facebook, YouTube, LinkedIn and Twitter have made a huge impact on businesses. 93% of the digital marketers have claimed social media marketing as a prominent medium in drawing visitors to their website last year. And this number is only expected to grow in 2014.  In 2014, networks such as Instagram, Google+ and Pinterest are expected to grow in popularity. With the inclusion of other social networks, the number of visitors to your website is expected to increase further in 2014. So to connect with your customers worldwide and build your brand, establish your presence through the social networking sites.

Location Based Content Marketing

Location based content marketing is expected to be the leading trend of 2014. Using the GPS (Global Positioning System) technology, multimedia content can be delivered to your customers mobile device based on their geographical location. As 91% of adults have their mobile phones within arm’s reach, location based content marketing is expected to deliver great results in 2014.

Images, Images and Images

Web pages that include images get 94% more views than web pages with mere text. Including images increases the probability of grabbing the visitor’s attention. Apart from grabbing attention, including images can be beneficial in terms of SEO as it allows you to incorporate relevant Meta and ALT tags with each image.

There are a lot of new trends in digital marketing that can benefit your business. We are not saying to implement all of these strategies to your business. What we recommend is to develop a strategy or think about what it is you would like to accomplish with your digital marketing. Are you looking to increase sales or increase the number of visitors to your website? There are different solutions when put together can benefit your business. And the key to determining your digital marketing strategy for 2014 is thinking about your target market. The online marketing strategies that we put in place for our clients are all based on what potential customers want and what will help them connect better with the business. 2014 might be a good time to see what your business is missing and what can be done to reach your potential customers.